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Some of the media engagement with SoBA Lab research.

Video & Television Coverage

Recently, our team's work has been featured in several different episodes of S4C's Corff Cymruseries, as well by the BBC One's XRay series and several other BBC video features.

Web & Print Coverage

Our research findings have been covered by a range of print & web media outlets, including New Scientist, BBC, Scientific American, Die Deutsche Bühne, and Dance Magazine

Radio Coverage

Radio coverage of our team's work has been provided by Radio NZ, BBC Radio Wales, BBC Science Cafe, the Naked Scientists Podcast, and a podcast of 'People Behind the Science'

Web Covarage

During our exhibition in Pontio, Bangor with the Robotic Petting Zoo the BBC Online came by and wrote up a piece and made a video about out work.

Professional Profile: 

Emily S. Cross works as a Professor of Cognitive Neuroscience at Bangor University in Wales, where she directs the Social Brain in Action Laboratory. Through her research, she explores the experiential factors that shape the human brain and behavior when learning new actions or watching others in action. Using intensive training interventions and research paradigms involving dance, acrobatics and robots, she is particularly interested in questions concerning observational learning throughout the lifespan, motor expertise, aesthetics, and how people’s expectations shape human-robot interactions.  Originally trained in dance and theatre, Emily completed undergraduate studies at Pomona College in California, a Fulbright fellowship in New Zealand, and a PhD in cognitive neuroscience at Dartmouth College, where she also performed and toured as a dancer. Her research has been supported by a number of national and international funding bodies, including the National Institutes of Health (USA), the Humboldt Foundation (Germany), the Volkswagen Foundation (Germany), the Netherlands Organisation for Scientific Research (NL), Marie Curie Actions (EU), the Economic and Social Research Council (UK), and the Ministry of Defense (UK). Two of her professional passions include advocating for women in science and exploring new ways to engage and excite the public about human neuroscience research. 

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